2012 - 2017

Director, Digital Content

A direct report to the SVP of Digital Content. Oversight of all digital marketing strategy, digital content, short form video content capture and production for MSG Entertainment, Knicks, Rangers, LA Forum and Radio City Music Hall. Oversight of rights clearances, media rights, celebrity contracts, vendor contract negotiations, and location permits. Writing, arranging and conducting celebrity interviews including Carmelo Anthony, Henrik Lundqvist, ASAP Rocky, Michael B. Jordan, Spike Lee, Billy Joel, Paramore, Ozzy Osbourne and The Avett Brothers (featured in Judd Apatow’s “Will It Last” for HBO). Built first monetized content sales team “menu” for fortune 500 partners including Chase and Delta. Created and produced the short form docuseries with dedicated website “Before The Show” for Coca-Cola and MSG Entertainment and The Azoff Company, renewed for three seasons.

Director, Creative Services / Re Branding MSG 2014 Arena Renovation

A direct report to both the EVP of Marketing Solutions and the President of Sports. Collaborated with BBB Architects and Daktronics on behalf of MSG to oversee aesthetics and brand integration into the 2011 - 2014 arena renovation. Brand displays for signature partners including Chase, Lexus and Delta. Produced archival displays, in conjunction with with MSG archives, and the Elvis, Sinatra, Monroe, Kennedy estates re media rights for artifacts and audio. Nominated for lobby brand integration on state-of-the-art LED displays as creative director for a Clio Award. Selected and managed all signage, metalwork, 3-D CGI animators and design vendors, budgets and contracts.